Elements of the former logo of ABK Mol were used to form a base to create a bespoke typeface that could be used within the visual identity. The aim was to create recognisable but aesthetically new letterforms that would be used as the visual language of the school and not just as a static logo. The letters of the logo are drawn on a square grid, which inform the construction of the type, exploring the boundaries of legibility, but keeping it in mind as an important aspect within the communication. The typeface is easy in use can be applied by all the students and teachers in different forms of communication, evoking the experimental and playful nature of the art school. Leaving room for experiment was key in the development of the visual identity, as it is a core value of the school.