This project is the combined identity for the Academy of Fine Arts Antwerp and the Royal Conservatoire Antwerp, they both belong to an institute called Artesis Plantin. These three names had to be a part of the identity and couldn’t be abbreviated. The three institutes were combined in a democratic way. The whole identity is built on a simple grid that can be filled in dynamically to create an identity that is constantly changing and shows the diversity and the innovative spirit of the schools. The word mark is applied according to the structure of the grid. Each institute has it’s own typeface representing the history and atmosphere of the specific school. The institutes have a fixed spot on the grid at the bottom left and can be combined or used by themselves, depending on who is communicating. On one hand the identity can be used in a very strict way, by the communication department of the school, but on the other hand it can be used very freely by the creative students and teachers of the school. The elaborate color palette leaves room to play with different colors for different purposes.
The Royal Academy of Fine Arts in Antwerp is a department of the AP Hogeschool (formerly Artesis Hogeschool) with headquarters in the Mutsaardstraat in the University Area. It offers bachelor's and master's courses in the visual arts (previously also in conservation and restoration, which are now housed in the faculty of design sciences at the University of Antwerp). The Academy has existed since 1664, making it the fourth oldest art academy in Europe after Rome, Paris and Florence.
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Academy of Fine Arts Antwerp and the Royal Conservatoire Antwerp