Transit is an electronic music festival set in a natural environment close to the city, combining music with immersive spatial experiences. Atmosphere and scenography play a central role in shaping the festival, with each edition creating a new experience for its audience. We developed a visual identity built around a bold logotype and a strict grid system. This structured foundation is combined with visual references to the surrounding landscape, including water, flowers and architectural elements, bringing together the organic and the geometric. With each edition, the colour palette and visual references evolve to complement the scenography on site, while the logo remains a recognisable signature. The flexible system allows each campaign to develop its own character while maintaining a consistent identity across digital communication, motion and the festival environment.