Traum is a lively nightclub located in the heart of Antwerp’s city centre, a historic part of town known for its nightlife scene. Traum’s visual identity is inspired by the meaning behind its name, the German word for dream. The concept explores the atmosphere of dreaming itself: soft, fluid and slightly surreal. The logo takes the form of a cloud-like shape, referencing the feeling of drifting between reality and imagination, much like the experience of a night out that slowly dissolves into music, light and movement. This idea extends into the imagery, where subtle blurry photography extends the dreamlike atmosphere.