Us By Night is a three-night festival celebrating visual culture, bringing together international artists, designers and creatives in an immersive environment. Built inside a vast concrete warehouse, the festival combines talks, music, a club and a night market into one playground for creative exchange. At the centre of the identity is a bold, custom logo designed to adapt to different applications. Conceived as a framing device, it acts as a stage for the work of the festival’s speakers, showcasing their diverse practices and visual languages. The black-and-white palette provides a neutral backdrop, allowing the work itself to take centre stage. The identity extends across print, digital communication, motion and the festival environment, creating a flexible visual system that brings the different elements together while leaving room for the creativity of each speaker to shine.