Gabonsa is an electronic music festival set in the mountainous landscape of Innsbruck, Austria. Beyond music, the festival is about exploring its surroundings, connecting with people and experiencing the outdoors. Inspired by the local landscape, we developed a visual identity using photographs, scans and illustrations of the surrounding flora and fauna. These elements form a flexible graphic system, creating layers of texture and detail across posters, flyers, social media and on-site wayfinding. At the centre of the identity is a custom logotype with playful, organic letterforms inspired by the shapes of the mountains. The typography shifts and overlaps across different applications, interacting with the graphic elements to create a visual language that reflects the festival’s sense of discovery and adventure.